I didn’t start with a camera in my hand. I started with a mouse and a keyboard. For ten years, I worked as a Graphic Designer. I spent my days obsessing over grids, typography, and negative space. I learned that a great image isn't just about "pretty lighting"—it’s about how that image sits on a website, how it crops for a banner, and how it stops the scroll on a phone screen. Eventually, I realised I could build better brands if I controlled the visuals from the source. So, I swapped the studio desk for the lens.
Today, I work with fashion brands across Australia who need more than just a folder of photos. I bring a designer’s logic to photography. That means consistent colour grading, rigorous composition, and a workflow that’s built for e-commerce, not just art galleries. Whether we’re shooting a high-volume lookbook or colour-matching video assets for your Reels, I’m here to build a visual system that works as hard as you do. I’m based in Gold Coast, but I’m always keen to travel for the right project.